About Us

The flame started when my wife and I were walking in downtown San Francisco on one sunny day. "I love your outfit," one lady said. "Oh my God, your dress is amazing." another praised. Ofcourse they were addressing my wife. When we got home after several hours I told my wife: "we are starting our online clothing store." Not away from her current job of being a personal fashion stylist, my wife replied: "let's go to bed now, we'll talk about in the morning." In the early morning my wife woke up to find me programming. "Rulehim.com" was born. 

Our Culture

Rulehim.com was created with one idea in mind: every woman is unique and thus her outfit should be as well. With personal shopping as the foundation, we hand pick every single item on our site. We pick our styles from our vast network of vendors all over the country. Our selections are made by creating a story that we hope that each and everyone of you transforms into a reality. Rulehim.com is the place where you will be setting your fashion rules.  

Definition

rule /rool/

Noun: a principle or regulation governing conduct, action,procedure, arrangement, etc.: the rules of fashion

The Name?

To rule him is to seduce him.
To rule him is to love him.
To rule him is to want him.
To rule him is to live with him.

Racha & Ayman Moussa
Founders